PATA India webinar ‘Destination India – A European Perspective & Opportunities’ took place on 30th September, 2021

PATA invited a leading marketing company and its associates to share information on the readiness of several European markets to promote tourism to India, covering their expectations and opportunities. These markets included UK & Ireland, Italy, France and Spain.
The webinar covered the following topics:

Europe’s key markets this year
Emerging consumer buying behaviour: Expectations & Prerequisites
What drives European tourist to India
Building partnerships with FTOs
The international panelist consisted of:

Alison Cryer, Founder and Managing Director of Representation Plus, who covered UK & Ireland
Sebastian Sarrasin, Director of Representation Plus Europe, spoke on Franc
Diego Barcelo Perez, Founder & CEO, CCIBA covered Spain
Fabiana Cannizzaro, Founder and Managing Director of Corat Italy updated on Italy.