Industry looks forward to change

September 2022 - The theme ‘Rethinking Tourism’ chosen by the UNWTO is the most appropriate, especially for the post-COVID period. The entire travel business is going through big changes as people have started to travel after 2-3 years. They have understood that they have to live with COVID. However, the way industry works has changed quite a lot in India, and somehow the different segments of the industry are losing faith in each other since the time travel business started picking up. Most transactions these days are taking place on a prepayment basis, which is not a healthy sign for the industry. At the same time, Rethinking Tourism conveys that some travellers will be looking forward to travelling in a more responsible, sustainable and environmentally friendly manner.